A space to test ideas, explore new forms, and and gather those drawn to design as a way of thinking.
In June 2023, we opened a concept store in Tiong Bahru, meant to last just one year. It became a living room for ideas, a lab for young creators, and a space for things still becoming. We filled it with stories, experiments, exhibitions, and hosted our biggest-ever community Christmas market.
Aaah started from a simple curiosity to understand things better.
We begin with questions, conversations, and a lot of digging. Using design as a way to explore ideas and make sense of what we find, projects take shape as an identity, a publication, an exhibition, a packaging, or something that doesn’t quite fit neatly into a category.
